Magali Charmot - Designing customer experiences in the age of transformation

April 27, 2017

Change wins because change is the constant. Today's consumers expect it, and want the new over the known. Brand loyalty as we've known it is dead, yet brands have more power and shoulder more responsibility than ever before. Change Consumers are deciding who to purchase with based on whose purpose and values they most align with, pressing us all to show up with integrity. In a culture of disruption, constant innovation, and even political upheaval, your business will live or die based on how well your employees can rally around your brand's identity and shared values, and be resilient in the face of change. Learn from Design Strategist Magali Charmot how to create a shared culture of authenticity, and to collaborate with technology to keep pace with change.