Lucinda Tay - Take time to smell the CX: how to design for a human experience

April 27, 2017

People want convenience, simplicity, and speed. But they also want meaningful connections. Let’s face it, sometimes speaking to a human being is preferable to a machine. How can organizations balance consumers’ dueling need for technology-supported efficiency and a desire for authentic human experiences? How do we design slower more authentic interactions that are worth having and waiting for? Lucinda Tay, emotional branding expert, will share expert insights on creating high-value customer experiences that move at the speed of life.